Jupiter Media Metrix
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This article provides insufficient context for those unfamiliar with the subject. (April 2011) |
Jupiter Media Metrix was created via the merger of Jupiter Communications and Media Metrix in June 2000.[1]
The Media Metrix part of Jupiter Media Metrix was subsequently sold to comScore. The AdRelevance product was sold to Nielsen NetRatings[2] in 2002 after the FTC blocked a proposed acquisition of Jupiter Media Metrix by NetRatings, and the Jupiter Research business was sold to INT Media Group in June 2002 for $250,000 plus the assumption of liabilities.[3]
